Education

University of Maryland

College Park, MD

Aug. 2017

M.S. Marketing/PR Management

 

Howard University

Washington, DC

June 2014

Certification:

Media Sales

 

 

The George Washington University

Washington, DC

May 2013

Semester in Politics

Certification: Political Management

 

Bowie State University

Bowie, MD

Dec. 2012

B.S. Mass Communications

 

SKILLS

Social media Managament (Facebook, Twitter, You Tube, Instagram, Snapchat, Pinterest etc.), Event Planning, Website & Blog design, Website Monitoring, Communications Skills, Analytical Skills, Interpersonal Skills, Problem Solving Skills, Database Management  

 

TOOLS

Microsoft Office Suite, Microsoft Project, Salesforce, Simply Measured, Google Analytics, Tableau, Marketo, Google Ad Words, Shoutlet, Sprinklr, Drupal, Sprout Social Buffer, Marketo, MailChimp, Wordpress, Canva, Basecamp, Slack, Feedly, Adobe PhotoShop, Acrobat Adobe Professional, Lotus Notes, Cision, TV Eyes

 

AFFILIATIONS

*National Association for Multi-Ethnicity in Communications *National Association of Black Journalist  *Public Relations Society of America, Kappa Alpha Psi Fraternity, Inc.

 

CAREER OBJECTIVE

Communications & Technology professional with multiple years of experience in digital, social media, public relations, community relations, executive & internal communications, crisis communications, trade shows and event planning. Well versed in social media strategy, content creation, community management, measurement, product and service launches and more. Self-starter with the ability to manage multiple projects and an overall outgoing team player with a positive attitude equipped with exceptional interpersonal, communication and writing skills.

 
Career Experience

The Boeing Company, Arlington, VA/Seattle, WA                                                       May 2018 – Present

Communications & Branding Strategist                 

  • Assist in developing agendas for media visits.

  • Facilitate meetings and prepare required documents for media visits and events.

  • Provide counsel on budgeting and managing costs for visits and events.

  • Write and edit print for internal and external web content, supplier communications and promotional materials.

  • Provide media counsel to IT&DA Operations partner leadership, and conduct media interviews and interactions.

  • Research, organize and prepare draft speeches and presentations for IT Operations partner organizations.

  • Develop strategies for the use of digital, social media and qualitative and quantitative market research to promote influencers and community audiences in support of IT&DA Operations policy goals and objectives.

 

Leidos - Federal Aviation Administration, Washington, D.C.                                   Aug. 2017 – May 2018

Corporate Communications & Digital Specialist                 

  • Developed and implement communications strategies.

  • Produced news releases, pitches, Op/Eds/articles/blogs and external-facing materials.

  • Crafted digital content; write & place articles/ blogs for HR, Communications, & Technology executives.

  • Advised executives and developed thought-leadership content, blogs, executive speeches, talking points, messaging and presentations focused on Community Outreach, Big Data and Analytics for internal and external events.

  • Organized digital strategies for executives.

  • Designed and developed key communications (i.e. memos; quarterly messages; newsletters; etc).

  • Managed executive speaking engagements, Town Halls, customer events & development of executive presentations.

 

American University, Washington, DC                                                        Aug. 2015 – Aug. 2017

PR/Marketing Specialist                   

  • Developed strategic and integrated communication plans and budgets across multiple channels, including: display, Facebook, Twitter, LinkedIn, SnapChat, YouTube, Google Analytics.

  • Developed and managed communications project plans.

  • Integrated social media writing and channel management for multiple departments across the university.

  • Utilized Cision to developed media materials, including media lists and newsletters.

 

Bowie State University, Bowie, MD                                                                               June 2016 – Present

Adjunct Professor - Oral/Cultural Communications                        

  • Develop and managed strategic syllabus surrounding current events.

  • Instruct advanced communication courses to undergraduate students. 

  • Introduce and test new publicity and communication processes. 

  • Engage students to maximize their writing, planning, and organizational skills.

 

SiriusXM, Washington, DC/New York, NY                                               May 2014 – June 2015

Digital Communications Producer                    

  • Managed broadcast program resources, including equipment, systems, software, recording studio and vendors.

  • Integrated communication plans and assist with crafting messaging associated with publishing digital media content across multiple channels.

  • Assisted creative project support personnel, including in-house design and digital communications team members and external crews, photographers, writers, and editors.

  • Collaborated with marketing team to develop branding and stylistic approaches to social and broadcast communications.

  • Managed development calendar of projects and individual project tasks to meet deadlines, as well as manage project budgets.

 

GMMB Advertising & Consulting , Washington, DC                                         Jan. 2014 – May 2014

Marketing & Communications Assistant               

  • Increased media pitching of events and stories to multiple news and media outlets.

  • Developed media tracking system for press coverage and produced highly targeted press lists for priority issues.

  • Developed and implemented practices for content creation and distribution.

 

SiriusXM, Washington, DC/New York, NY                                                        Jan. 2012 – May 2014

Digital Associate Producer            

  • Communicated with newsroom staff, photographers, producers, and other departments to develop and post materials on mobile platforms and social media.

  • Created, produced, gathered and post content accurately and timely on our website, mobile platforms and social media

  • Distributed breaking news alerts and hyperlinks, video, photo galleries and additional digital content to stories.

  • Utilized vocus metrics to monitor real-time data.